Image Optimization

We have all experienced this incredibly frustrating scenario: You are reading an article on your phone, you go to click a link, and right at that exact millisecond, an image suddenly loads at the top of the page. The entire text gets pushed down, and you accidentally click an ad instead. This jarring, jumpy experience…

Imagine walking into a massive library, and before you are allowed to read the first page of a book, the librarian forces you to carry every single book in the building at once. You would collapse before you even started reading. This is exactly what happens to a user's browser when a webpage loads without…

When optimizing a webpage, most people focus heavily on their written content, headings, and meta tags. But what about the visual elements? Search engines have incredibly advanced algorithms, but they still cannot "see" images the way human beings do. To understand what a picture is about, Google relies on a tiny snippet of HTML code:…