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We have all experienced this incredibly frustrating scenario: You are reading an article on your phone, you go to click a link, and right at that exact millisecond, an image suddenly loads at the top of the page. The entire text gets pushed down, and you accidentally click an ad instead. This jarring, jumpy experience…

For years, SEO professionals obsessed over a single question regarding website performance: "How fast does my site load?" But as the web evolved, Google realized that a simple loading stopwatch doesn't capture the actual user experience. A page might "load" quickly in the background, but if the text jumps around while you're trying to read,…