User Experience

We have all been there: You are reading a fantastic article, you click a link to learn more about a specific topic, and you are immediately slammed with a massive "404 Page Not Found" error. What do you do next? You probably close the tab in frustration and look for another website. While broken links…

For years, SEO professionals obsessed over a single question regarding website performance: "How fast does my site load?" But as the web evolved, Google realized that a simple loading stopwatch doesn't capture the actual user experience. A page might "load" quickly in the background, but if the text jumps around while you're trying to read,…